Naming your business is a big deal. We’ve all heard the stories of the “a-ha moments” when a startup founder had a clever idea for their tech company name while walking their dog or taking a shower. “It just popped in my head!” But great company names don’t always come that easily. A lot of […]
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Search engines are constantly scanning and indexing millions of websites and evaluating countless factors to calculate the most relevant websites to return for the specific keywords for which a user is searching. A keyword could be a single word: “tulips,” a phrase: “world’s best tulips,” or an entire question: “What are the best conditions […]
The world wide web holds over a trillion pages, according to Wired magazine founder Kevin Kelly1. About 570 new websites are created every minute, says one PC Magazine study. These numbers are as difficult to comprehend as they are to quantify. There is a mind boggling amount of information on the Internet, and more is […]
Your garden and website should be well planned, organized and easy to get around. The goal is to make it easy for people to find what they are looking for. In a garden, grouping related plants (i.e. herbs) in one area makes it easy for people to find what interests them. Providing maps and signage […]
Your garden and website should be well designed and full of beautiful and stimulating content. Your website’s template is like your overall garden blueprint; your visual content is like individual plants or specific types of gardens within the larger garden. The goal is to maximize engagement and delight visitors. Using the proper spacing, hierarchy, symmetry, […]
Building your garden’s reputation as a destination is not something that happens overnight, just as building your website search engine authority takes time. The goal is to stick around in the same place long enough to allow things to develop and to be able to leverage your longevity. The longer your garden is around, the […]
UPDATE: This article was updated on Sept. 12, 2016 to reflect new announcements about Google’s Keyword Planner tool. See below for details. There is no sense in planting a palm tree in Wisconsin, just as there is no sense in creating content about Beyoncé on a gardening website. The goal is to provide a wide […]
Having a strong call to action (CTA) on your website is important to give users a hint on what to do next. The CTA should be visually noticeable, clear and concise for it to be effective. Read these 8 rules of creating calls to action to optimize your website to get the user behavior you want. Use […]
Even if you have a magnificent garden or website, if it is difficult for visitors to access, your traffic count will suffer. The goal should be to make your garden and website easy to access for everyone. If there is limited parking and a 20-minute wait time to enter your garden, many people will simply […]
Historically, websites were a line item in a standard marketing budget, directly beneath the all-important stationery and letterhead expenditures. Websites of yore functioned merely as online versions of the business’s brochure, showcasing basic contact information and listing services or products. Business websites used to be optional, and it was very common for businesses to just […]