UPDATE: This article was updated on Sept. 12, 2016 to reflect new announcements about Google’s Keyword Planner tool. See below for details. There is no sense in planting a palm tree in Wisconsin, just as there is no sense in creating content about Beyoncé on a gardening website. The goal is to provide a wide […]
Author Archive for: Candy Phelps
About Candy Phelps
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Entries by Candy Phelps
Having a strong call to action (CTA) on your website is important to give users a hint on what to do next. The CTA should be visually noticeable, clear and concise for it to be effective. Read these 8 rules of creating calls to action to optimize your website to get the user behavior you want. Use […]
Even if you have a magnificent garden or website, if it is difficult for visitors to access, your traffic count will suffer. The goal should be to make your garden and website easy to access for everyone. If there is limited parking and a 20-minute wait time to enter your garden, many people will simply […]
Historically, websites were a line item in a standard marketing budget, directly beneath the all-important stationery and letterhead expenditures. Websites of yore functioned merely as online versions of the business’s brochure, showcasing basic contact information and listing services or products. Business websites used to be optional, and it was very common for businesses to just […]
This all started with you, our customers and followers. At some point, every customer we have built a website for in the past 6 years asked us about search engine optimization (SEO) and wanted to know how to get their business’ website on the first page of Google. Naturally. Who wouldn’t want to know that? The problem […]
Old fashioned word-of-mouth recommendations are to your garden what external link building and social media sharing are to your website. The goal is to get as much buzz as possible from as many high profile places as possible. If your garden is an exciting place to visit, people will recommend it and share their experiences […]
If you missed the webinar session on Thursday, Jan. 28, 2016, Candy shows you how to track, measure and guide your content and social media strategies using insights from the free Google Analytics platform in this new webinar video. This is an introductory course that will cover…
QR codes are special barcodes that allow users to scan them with a smart phone to take them directly to a specific location on the internet or to download content. You can create a QR code to direct someone to your website home page, for example http://www.tumblewoodteas.com or you could direct someone to a specific page […]
If you missed our free SEO (search engine optimization) webinar on Oct. 20, 2015, you can check out this video to hear what was discussed. Learn the basics of SEO within the framework of the garden metaphor and find out how to optimize a WordPress blog article for Google and other search engines using the Yoast SEO […]