Brand Archetype Quiz | Find Out Which Archetype Your Business Is Like

Take the 1 Day® Brand Archetype Quiz and Download the FREE Ebook!

You'll also be signed up for our Bizzy Bizzy Newsletter that gives you tips and tricks to accelerate your brand!

INSTRUCTIONS: For each question, drag and drop your answers to sort them in order of relevance. Your top answer should be the one that aligns most with your brand; the bottom answer should be least relevant.

A customer would describe your brand as…

fun and carefree
revolutionary and shocking
courageous and determined
down to earth and reliable
charismatic and visionary
passionate and committed
nurturing and empathetic
innovative and artistic
knowledgeable and professional
responsible and confident
wholesome and honest
adventurous and independent

Question 1 of 10

You would lose a lot of sleep if…

you discover an error in content you have been distributing.
you were perceived as out of touch with average people.
your work was out of control or chaotic.
a customer whom you bent over backwards for was ungrateful.
you had to sell mediocre products based on someone else’s ideas.
you did something unethical.
your customers think you’ve become boring.
you lost an important client to a competitor.
your product or service didn't work as well as expected.
you had to comply with rules you don’t agree with.
your audience stopped caring about what you have to say.
your work was the exact same day in and day out.

Question 2 of 10

If your brand were a person or character, it would be…

Katniss from Hunger Games (brave and competitive)
Oprah (spiritual and charismatic)
Steven Spielberg (original and inventive)
Lady Gaga (defiant and counter-culture)
Mother Theresa (altruistic and compassionate)
Dorothy from Wizard of Oz (virtuous and honest)
Jim Carrey (humorous and over the top)
King Arthur (legendary and dominant)
Marilyn Monroe (magnetic and romantic)
Yoda from Star Wars (wise and thoughtful)
Ron Weasley in Harry Potter (ordinary guy and loyal)
Amelia Earhart (pioneering and courageous)

Question 3 of 10

A poster you might hang in your office would say…

“If fate doesn’t make you laugh, you just don’t get the joke.”
“Don’t be afraid of the space between your dreams and reality.”
“If we were meant to stay in one place, we’d have roots instead of feet.”
“Knowledge is power.”
“Well behaved men and women seldom make history.”
“If you aren’t willing to work for it, don’t complain about not having it.”
“Just be good.”
“Do it with passion or not at all.”
“With great power comes great responsibility.”
“Love your neighbor as yourself.”
“If you can imagine it, it can be done.”
“Be strong. You never know who you are inspiring.”

Question 4 of 10

To attract customers and make decisions, your brand leverages…

Insight and imagination
Realism and authenticity
Leadership and organization
Wisdom and credibility
Rewriting the rules and boldness
Competence and courage
Relationships and devotion
Curiosity and ambition
Wit and spontaneity
Creativity and risk taking
Generosity and communication
Faith and optimism

Question 5 of 10

You can’t stand…

Being alone
Corruption
Authority
Imprecision
Impossibility
Being unneeded
Elitism
Being trapped
Grave situations
Chaos
Weakness
Conformity

Question 6 of 10

If successful in your mission, your brand would…

Solve a big problem for people.
Transform your customers’ lives.
Offer your customers more freedom or more options.
Build something of significance with enduring value.
Create more stability and security for your customers.
Bring joy and entertainment to people.
Spread truth and knowledge.
Bring simplicity and happiness to your customers.
Deeply nurture your customers physically, emotionally or spiritually.
Help your customers feel special, connected or valued.
Have mass appeal and meet all the basic needs of your customers.
Disrupt your industry and change conventional thinking.

Question 7 of 10

If money / logistics were not a barrier, you would love to:

Volunteer at a hospital or animal shelter.
Move to the country to enjoy the simple life.
Become a stand-up comedian.
Create an intentional community without rules.
Make friends with very influential people.
Spend your time trying to understand the laws of the universe.
Discover a new species of plant.
Host a community social gathering where the beer and food is free.
Train for and compete in various physical challenges.
Hire a team of scientists, designers and engineers to make all your ideas into reality.
Treat all your favorite people to a luxurious dining and spa experience.
Write and publish a book based on your expertise.

Question 8 of 10

If you were hiring, you would look for employees who:

have great ideas as well as expert execution.
are willing to push boundaries.
will use their intelligence and critical thinking to test assumptions.
can develop win-win solutions.
have strong-held values and sturdy reputations.
have big hearts and generous spirits.
don’t back down from a challenge.
don't mind getting their hands dirty.
are good at connecting with people and building partnerships.
will work dutifully and efficiently toward the company’s goals.
are self-sufficient and don’t need to be micromanaged.
are energetic and don’t take themselves too seriously.

Question 9 of 10

10.

You get deep satisfaction from:

turning problems into opportunities.
motivating others to maintain high standards.
the process and the outcome of creating something that did not previously exist.
liberating yourself and others from the status quo.
making a difference in someone’s life.
enjoying the richness and fullness of life.
finding a community who shares your ideals of morality, simplicity and predictability.
seeking out new experiences that provide opportunities for learning and growth.
prevailing against the odds to overcome a challenge.
treating everyone as equals and building consensus.
gathering and analyzing information and sharing it with others.
finding clever ways around obstacles.

Question 10 of 10

Need Help from a Branding Agency?

If you’re looking for a branding agency to help you develop and polish your brand, check out our totally interactive 1 Day Branding service.