There are 12 brand archetypes that we can use for insightful marketing. Archetypes were first introduced by famous psychologist Carl Jung in the 1940’s. Most businesses will have characteristics of multiple archetypes, but discovering your Primary Brand Archetype—the one that most relates to your values and personality—can help you better understand how and why you […]
We had the chance to be on TV with WI57! Watch this video and let us know if you want to get in on this special deal we’re offering in partnership with Dane Buy Local TV! For the month of December 2017, if you book a 1 Day Website, you will save $500! You […]
It’s been 8 years almost to the day since we started iCandy Graphics & Web Design. It’s time for a new look, a new name and a new business model!
This week’s Friday Freebie Giveaway includes an awesome list of WordPress shortcuts from iCandy! Download our free PDF of WordPress shortcuts. Print it and post it by your computer and start practicing these handy keyboard strokes. Did you know that “CTRL K” is the shortcut for inserting a link in WordPress (and Gmail and Word and other programs)?! […]
Search engines are constantly scanning and indexing millions of websites and evaluating countless factors to calculate the most relevant websites to return for the specific keywords for which a user is searching. A keyword could be a single word: “tulips,” a phrase: “world’s best tulips,” or an entire question: “What are the best conditions […]
The world wide web holds over a trillion pages, according to Wired magazine founder Kevin Kelly1. About 570 new websites are created every minute, says one PC Magazine study. These numbers are as difficult to comprehend as they are to quantify. There is a mind boggling amount of information on the Internet, and more is […]
iCandy Academy shows you how to log in to your new WordPress website, and become familiar with the dashboard. Logging into WordPress and Learning the Dashboard Now that your WordPress installation has been completed, it’s time to login. You can click the X to get rid of this screen, you won’t need this anymore, and […]
Your garden and website should be well planned, organized and easy to get around. The goal is to make it easy for people to find what they are looking for. In a garden, grouping related plants (i.e. herbs) in one area makes it easy for people to find what interests them. Providing maps and signage […]
Donald Trump is a billionaire who is running for president. You wouldn’t deduce that by looking at his campaign’s graphic design. Some of it is fine, but some of it is pretty scary. Few people are going to choose their leader strictly because of their graphic design choices (and we don’t recommend that), but taking […]
It’s important before building your own WordPress website to plan the pages, text and images that you will have on your site. Watch this video for website content planning techniques. Better description here Watch the video below for the full tutorial on content planning for your WordPress website. Content Planning for Your WordPress Website One […]
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2002 Atwood Ave. Suite 211
Madison, WI 53704
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