If you missed the webinar session on Thursday, Jan. 28, 2016, Candy shows you how to track, measure and guide your content and social media strategies using insights from the free Google Analytics platform in this new webinar video. This is an introductory course that will cover the following:
* access your Google Analytics reporting tools
* navigate the Google Analytics GA dashboard and create standard reports
* learn the basics and lingo of search engine optimization and analytics
* create custom dashboards with your favorite reports
* create new users, views and filters
* add secondary dimensions to basic reports for more in-depth analysis
* create goals and track conversions to see what channels are working the best
* analyze your results and take action based on information
Drink extra coffee and settle in, because this will be a jam packed hour of looking at reports and statistics in Google Analytics and trying to figure out what they mean! (We can’t be held responsible if your brain is sore afterward .)
