Even if you have a magnificent garden or website, if it is difficult for visitors to access, your traffic count will suffer. The goal should be to make your garden and website easy to access for everyone. If there is limited parking and a 20-minute wait time to enter your garden, many people will simply […]
Historically, websites were a line item in a standard marketing budget, directly beneath the all-important stationery and letterhead expenditures. Websites of yore functioned merely as online versions of the business’s brochure, showcasing basic contact information and listing services or products. Business websites used to be optional, and it was very common for businesses to just […]
White’s Collision Service, Inc. is a rapidly growing auto body repair business located in western Oregon. Over the past 15 years, they have opened four new locations throughout the Dallas, Ore. area, and they have plans to continue expanding to other nearby towns in the coming years. The Problem With all of this expansion and […]
This all started with you, our customers and followers. At some point, every customer we have built a website for in the past 6 years asked us about search engine optimization (SEO) and wanted to know how to get their business’ website on the first page of Google. Naturally. Who wouldn’t want to know that? The problem […]
This is a recording from our free Google Analytics webinar on January 8, 2016: Track Measure and Analyze with Google Analytics. Learn how to access your Google Analytics reports, pull basic reports, move around the interface and understand some of the basic lingo from search engine optimization (SEO).
If you missed our free SEO (search engine optimization) webinar on Oct. 20, 2015, you can check out this video to hear what was discussed. Learn the basics of SEO within the framework of the garden metaphor and find out how to optimize a WordPress blog article for Google and other search engines using the Yoast SEO […]
Because the technology behind search engine algorithms is so complex and ever changing, I wanted to find a better way to explain the basic concepts to marketers and business owners in a way that is memorable and easy to understand. Introducing…the garden metaphor. This metaphor helps explain some of the major factors in search engine ranking. I like to joke that this should be easy enough for your grandmother to understand (although it’s certainly possible your grandmother works for Google!)
Your website has been successfully launched, and all that hard work has paid off! Cheers! You deserve a stiff drink. Now that your site is up and running, it is tempting to check that off your to-do list and promptly ignore it for the next 5 years. I’m sorry to be the one to have […]
You’ve seen tons off ads for cheap websites or websites you can build in 20 minutes yourself. You may haven bought one of these or built a quickie website yourself. So if these options are available, why then would anyone pay thousands of dollars for a website? The difference is quality. Quality can mean different […]
