What is Branding and Why is it Important? A lot of people think branding is all about having a logo and color pallet. Those things are an important part of any brand identity, but that’s just scratching the surface of what’s possible with branding. At the most basic level, all brands need visuals to convey […]
One of the primary goals of branding is to build value around your brand over time. You brand differentiates you and helps you sell your products and services. In addition, by the time you’re ready to exit the business, the name itself should be worth something if you’ve done your job. The more intrinsic value […]
When it comes to starting a small business, many entrepreneurs are so excited to get started, their first instinct is to jump online and order some business cards from Vista Print without even a thought to their logo design, much less their overall brand personality. We get it. You’re finally taking the plunge and going […]
A lot of new entrepreneurs decide to start a new business and promptly run out and purchase 5,000 business cards with their new business name typed across the top of a generic template from Vista Print. This is a natural response to your excitement! You want business cards to hand out immediately and make your […]
