• 0Shopping Cart
  • 1 Day Website
  • 1 Day Branding
  • 1 Day SEO
  • 1 Day Social
  • 1 Day Digital
Bizzy Bizzy | An Experiential Creative Company
  • 1 Day™ Branding
  • 1 Day™ Website
  • 1 Day™ Brandstorm
  • 1 Day™ Strategy
  • 1 Day™ Digital
  • 1 Day™ SEO
  • About Us
    • Our Team
    • Client Reviews
    • Past Clients
    • Press
    • Passion Projects
  • Resources
    • Blog
    • What is WordPress?
    • Complete Guide to Branding
    • How to Name Your Startup
    • A Startup’s Guide to Hiring a Web Design Company
  • Training / Classes
    • Video Tutorials & Resources
    • WordPress Training
    • Group Training & Classes
  • Tools
    • Core Values Exercise
    • Brand Archetype Quiz
    • Style Moodboards
  • Portfolio
  • Logo Store
  • Contact
  • Get 1 Day Certified
  • Menu Menu
bizzy bizzy blog

Communicating with Your Graphic Designer

March 14, 2013/in Bizzy Bizzy News /by Candy Phelps

So you want your hair to be dyed red? This woman has red hair…

Communication with your graphic designer is an essential part of making sure your artwork represents your company. Good communication up front will also save you time and money. The better your designer knows ahead of time what you are looking for, the fewer rounds of revisions you will have to go through and the fewer dollars you will be charged.

When you go to get your haircut, if you get the same haircut every time with the same hair stylist, you shouldn’t have any surprises. Your communication is less important because they already know exactly how you like your hair cut. However, if you go to a new salon and are thinking about getting a totally new look, it behooves you to do a little legwork ahead of time. You wouldn’t want to come out with an expensive die job that you absolutely hate.

As with a haircut, having examples of what you like to show to your graphic designer is one of the most helpful things you can do. This shows what range of styles you like, what kind of colors you like, what fonts appeal to you and more. Sometimes it may be difficult to explain why you like or dislike a piece, but it should be easy to point out overall pieces that you do like or don’t like.

Try to Be Specific

If you say you want your logo to be blue, there are practically infinite possibilities for various shades of blue. Find a blue that you like (from a magazine or a piece of ribbon) and send it to your designer. Better yet, go to a local print shop and look at their PANTONE swatchbook to pick out colors. That is the best way to get the colors you want. (Although please note that color varies from printer to printer and monitor to monitor, but that’s another article altogether).

…and so does this woman. Which red dye were you thinking? When in questions, show a photo to your hair stylist. The same principle works with your graphic designer. “Show don’t tell” for effective communication.

Showing vs. Telling

If you have some computer skills, it may be helpful to compile the information for your flier or brochure yourself in a Word Document or other program to show the placement of elements and which descriptions go with what photos, etc. The designer won’t be actually designing the brochure in Word, but it will still be extremely helpful for you to have organized your thoughts and content.

Even sketching it out could be an effective way of communication. Whether you have a logo idea, or you have a vision for how your home page should be organized, you don’t need serious art skills to get a quick concept down on paper.

When doing revisions, it can be helpful to print out the piece being designed and mark it up with your revisions (rather than trying to explain via email or over the phone which photo you are talking about moving to which brochure panel. etc.).

Effective communication is an invaluable skill that is used in every business. If you are having trouble communicating your ideas with your designer, try some different tactics. Often showing is better than telling.

Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on WhatsApp
  • Share on Pinterest
  • Share on LinkedIn
  • Share on Tumblr
  • Share on Vk
  • Share on Reddit
  • Share by Mail

Recent Posts

  • A Startup’s Guide to Hiring a Web Design Company
  • Forget Your Abs! Work Your Core Values!
  • What is WordPress and Why Is it the Best Web Design Platform?
  • Complete Guide to Branding: 25 Elements of a Brand
  • WordPress Blog SEO Checklist

Categories

Topics

1 Day Branding 1 Day Website blogging branding business branding business websites content marketing design domain name ecommerce Enfold free icons friday freebie Google Google Analytics graphic design Grow Your SEO how-to icandy academy icon design icons infographic logo design marketing mobile friendly web design networking professional photography responsive web design search engine optimization SEO small business websites tutorial web design trends Website Content website design website development website hosting website planning website redesign websites wordpress wordpress how to WordPress security WordPress training YouTube

Connect with Bizzy Bizzy

An Award-winning Madison Web Design & Branding Agency

info@bizzybizzycreative.com

608-515-1176

2002 Atwood Ave. Suite 211
Madison, WI 53704

  • Facebook
  • Twitter
  • Google
  • Linkedin
  • Pinterest
  • Instagram
  • Rss
  • Youtube

Sign up for our occasional newsletter and receive a free chapter of our “Grow Your SEO: Search Engine Concepts Even Your Grandma Could Understand.” Plus get tips on web design, WordPress, digital marketing and more!

© 2020 All rights reserved. | Website Design by Bizzy Bizzy
  • Home
  • About Us
  • Blog
  • Why Hire Us
  • 1 Day Website
  • 1 Day Branding
  • Contact Bizzy Bizzy
How to Get on the First Page of Google Tip #3 The Complexity of Color
Scroll to top