When you consider branding your startup pitch deck to show potential investors, you might be thinking about just slapping your logo and your website URL on the bottom of every slide and calling it a day. I mean…that’s better than nothing. But branding is so much more than your logo. And pitching to investors is […]
Author Archive for: Candy Phelps
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Embarking on a website project is a big deal for your startup! It’s important that you choose the right web design company for the job. If you choose the wrong freelancer or web agency, it could cost you a lot of time, money and heartache. Read our Startup’s Guide to Hiring a Web Design Company before you choose a website partner.
Hiring a professional photographer, videographer or branding agency to do a photoshoot for your business is a big financial investment. You want to make sure you’re going to be happy with the end results and that the photos or videos you get will be valuable to you. The goal is that you’ll be proud to […]
Naming your business is a big deal. We’ve all heard the stories of the “a-ha moments” when a startup founder had a clever idea for their tech company name while walking their dog or taking a shower. “It just popped in my head!” But great company names don’t always come that easily. A lot of […]
Search engines are constantly scanning and indexing millions of websites and evaluating countless factors to calculate the most relevant websites to return for the specific keywords for which a user is searching. A keyword could be a single word: “tulips,” a phrase: “world’s best tulips,” or an entire question: “What are the best conditions […]
The world wide web holds over a trillion pages, according to Wired magazine founder Kevin Kelly1. About 570 new websites are created every minute, says one PC Magazine study. These numbers are as difficult to comprehend as they are to quantify. There is a mind boggling amount of information on the Internet, and more is […]
Your garden and website should be well planned, organized and easy to get around. The goal is to make it easy for people to find what they are looking for. In a garden, grouping related plants (i.e. herbs) in one area makes it easy for people to find what interests them. Providing maps and signage […]
Your garden and website should be well designed and full of beautiful and stimulating content. Your website’s template is like your overall garden blueprint; your visual content is like individual plants or specific types of gardens within the larger garden. The goal is to maximize engagement and delight visitors. Using the proper spacing, hierarchy, symmetry, […]
Building your garden’s reputation as a destination is not something that happens overnight, just as building your website search engine authority takes time. The goal is to stick around in the same place long enough to allow things to develop and to be able to leverage your longevity. The longer your garden is around, the […]
UPDATE: This article was updated on Sept. 12, 2016 to reflect new announcements about Google’s Keyword Planner tool. See below for details. There is no sense in planting a palm tree in Wisconsin, just as there is no sense in creating content about Beyoncé on a gardening website. The goal is to provide a wide […]