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Archive for category: 1 Day Brandstorm

Brainstorming session: How to name my business

Brandstorming: How to Name Your Business or Product

April 16, 2019/in 1 Day Brandstorm, Branding & Logo Design, Friday Freebie, Marketing /by Candy Phelps

One of the primary goals of branding is to build value around your brand over time. You brand differentiates you and helps you sell your products and services. In addition, by the time you’re ready to exit the business, the name itself should be worth something if you’ve done your job. The more intrinsic value […]

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