Brainstorming session: How to name my business

Brandstorming: How to Name Your Business or Product

One of the primary goals of branding is to build value around your brand over time. You brand differentiates you and helps you sell your products and services. In addition, by the time you’re ready to exit the business, the name itself should be worth something if you’ve done your job. The more intrinsic value […]

Bizzy Bizzy new office

Bizzy Bizzy In New Office After Chocolaterian Fire

You may have heard that our office (a.k.a. The Collaboratory) was damaged in the the fire that started below the Chocolaterian cafe on Feb. 25. Bizzy Bizzy was located in the beautiful and historic building at the Schenks Corner, where several other businesses were located. Even though our office was on the second floor and […]