One of the primary goals of branding is to build value around your brand over time. You brand differentiates you and helps you sell your products and services. In addition, by the time you’re ready to exit the business, the name itself should be worth something if you’ve done your job. The more intrinsic value […]
It’s that special time of year where you’re schedule is so packed with family events and holiday parties and your inbox is so full of irresistible deals for sweaters and candles that you sort of forget you have a business to run. Well as much as we hate to bring up your list of goals […]
When you first started your business, did you write your 40-page business plan before or after ordering your business cards? Wait, what’s that? You didn’t write a business plan? Gasp! The horror! Just kidding, samesies. If you’re like many of us starting out in entrepreneurship, you did not write a business plan because it’s intimidating, […]
When it comes to starting a small business, many entrepreneurs are so excited to get started, their first instinct is to jump online and order some business cards from Vista Print without even a thought to their logo design, much less their overall brand personality. We get it. You’re finally taking the plunge and going […]
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2002 Atwood Ave. Suite 211
Madison, WI 53704
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