The world wide web holds over a trillion pages, according to Wired magazine founder Kevin Kelly1. About 570 new websites are created every minute, says one PC Magazine study. These numbers are as difficult to comprehend as they are to quantify. There is a mind boggling amount of information on the Internet, and more is […]
Your garden and website should be well planned, organized and easy to get around. The goal is to make it easy for people to find what they are looking for. In a garden, grouping related plants (i.e. herbs) in one area makes it easy for people to find what interests them. Providing maps and signage […]
It’s important before building your own WordPress website to plan the pages, text and images that you will have on your site. Watch this video for website content planning techniques. Read more about the WordPress platform and why it’s the best. Watch the video below for the full tutorial on content planning for your WordPress website. […]
Your garden and website should be well designed and full of beautiful and stimulating content. Your website’s template is like your overall garden blueprint; your visual content is like individual plants or specific types of gardens within the larger garden. The goal is to maximize engagement and delight visitors. Using the proper spacing, hierarchy, symmetry, […]
Building your garden’s reputation as a destination is not something that happens overnight, just as building your website search engine authority takes time. The goal is to stick around in the same place long enough to allow things to develop and to be able to leverage your longevity. The longer your garden is around, the […]
UPDATE: This article was updated on Sept. 12, 2016 to reflect new announcements about Google’s Keyword Planner tool. See below for details. There is no sense in planting a palm tree in Wisconsin, just as there is no sense in creating content about Beyoncé on a gardening website. The goal is to provide a wide […]
Our video explains why having a responsive WordPress theme is important for your website and can help your SEO in this video tutorial. Responsive WordPress Themes Whether you use a paid or free theme, one of the most important things to look for in a theme, is that it is responsive. Responsive web design is […]
Even if you have a magnificent garden or website, if it is difficult for visitors to access, your traffic count will suffer. The goal should be to make your garden and website easy to access for everyone. If there is limited parking and a 20-minute wait time to enter your garden, many people will simply […]
In Part 1 of this series, we used the Business/Relationship Framework to better define the kinds of customers you do business with or want to do business with. In this post we’ll continue starting your strategy by applying the Framework to specific content designed to create impact for your web users. Remember in Part 1 we […]
When Do You Know You Need an Office? Like most freelancers, I started my business working from the kitchen table. It was 2009 and I was living with my husband Tim in our teeny one-bedroom condo in Illinois. When I first started working from home, it was life changing because I had spent years schlepping […]