Don’t Get SEO? Here’s an Explanation Even Your Grandma Will Understand!

Because the technology behind search engine algorithms is so complex and ever changing, I wanted to find a better way to explain the basic concepts to marketers and business owners in a way that is memorable and easy to understand. Introducing…the garden metaphor. This metaphor helps explain some of the major factors in search engine ranking. I like to joke that this should be easy enough for your grandmother to understand (although it’s certainly possible your grandmother works for Google!)

Happy Birthday to Us!

It’s our iCandy birthday! Check out this infographic we made in honor of 5 years of being in business! A huge thanks to all our partners, friends and family who have supported us through the years. And the biggest thanks to our clients. We couldn’t have done it without you! Click the image below to […]