Historically, websites were a line item in a standard marketing budget, directly beneath the all-important stationery and letterhead expenditures. Websites of yore functioned merely as online versions of the business’s brochure, showcasing basic contact information and listing services or products. Business websites used to be optional, and it was very common for businesses to just […]
This all started with you, our customers and followers. At some point, every customer we have built a website for in the past 6 years asked us about search engine optimization (SEO) and wanted to know how to get their business’ website on the first page of Google. Naturally. Who wouldn’t want to know that? The problem […]
This is a recording from our free Google Analytics webinar on January 8, 2016: Track Measure and Analyze with Google Analytics. Learn how to access your Google Analytics reports, pull basic reports, move around the interface and understand some of the basic lingo from search engine optimization (SEO).
If you missed our free SEO (search engine optimization) webinar on Oct. 20, 2015, you can check out this video to hear what was discussed. Learn the basics of SEO within the framework of the garden metaphor and find out how to optimize a WordPress blog article for Google and other search engines using the Yoast SEO […]
We are excited to announce the upcoming 2.5 hour Search Engine Optimization (SEO) workshop coming up on Thursday, August 27, 2015 at 6-8:30! Here’s what we’ll be covering: Search engine optimization basics Content marketing basics Demystifying Google, Bing and Yahoo Learn to use the SEO tools that the experts use Perform keyword research Check your […]
It is the night before WordCamp Milwaukee, so I decided to sit down and do a crappy quick recording of this song I’ve been working on. It’s pretty rough, but we hope you still find it amusing! Get ready for the remix! #theseosong / #growyourseo / #thegooglesong Google Google Will You Marry Me? By […]
Because the technology behind search engine algorithms is so complex and ever changing, I wanted to find a better way to explain the basic concepts to marketers and business owners in a way that is memorable and easy to understand. Introducing…the garden metaphor. This metaphor helps explain some of the major factors in search engine ranking. I like to joke that this should be easy enough for your grandmother to understand (although it’s certainly possible your grandmother works for Google!)
