Friday Freebie Giveaway: Medical Icon Set Copy

This week’s Friday Freebie Giveaway  includes an awesome Medical Icon set from iCandy designer Carly Wilkie! Included in this icon set you will find: Syringe Icon Stethoscope Icon Caduceus Icon Thermometer Icon Heart Icon Cardiograph Icon Band-aid Icon Hospital Cross Icon   Icon design is the process of designing a graphic symbol that represents some real, fantasy or abstract motive, entity […]

Search-Engines-and-SEO

Don’t Get SEO? Here’s an Explanation Even Your Grandma Will Understand!

Because the technology behind search engine algorithms is so complex and ever changing, I wanted to find a better way to explain the basic concepts to marketers and business owners in a way that is memorable and easy to understand. Introducing…the garden metaphor. This metaphor helps explain some of the major factors in search engine ranking. I like to joke that this should be easy enough for your grandmother to understand (although it’s certainly possible your grandmother works for Google!)