Brainstorming session: How to name my business

Brandstorming: How to Name Your Business or Product

One of the primary goals of branding is to build value around your brand over time. You brand differentiates you and helps you sell your products and services. In addition, by the time you’re ready to exit the business, the name itself should be worth something if you’ve done your job. The more intrinsic value […]

Do You Need Domain Privacy?

You’re buying a new domain name and website hosting, your hosting provider will likely automatically try to sign you up for domain privacy. This service usually costs $10 or $15 a year. Not super expensive, but the question is do you really need it? The answer is no you don’t NEED it, but you may […]