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Bizzy Bizzy Blog
Woman holding poster of 25 Elements of a Brand Infographic

25 Elements of a Brand: The Complete Guide to Creating a Magnetic Brand

July 17, 2020/in 1 Day Branding, Bizzy Bizzy News, Branding & Logo Design /by Bizzy Bizzy

Quick Links

  • What is Branding and Why is it Important?
    • The Work of Branding
    • The Value of Branding
  • 25 Elements of a Premium Brand
  • Building a Brand Around Who You Are
    • Brand Name
    • Brand Personality
    • Brand Story
  • Building a Brand Around Why You’re Here
    • Core Values
    • Vision Statement
    • Mission Statement
  • Building a Brand Around What You Say
    • Tagline
    • Key Messages
    • Signature Stories
    • Brand Voice
  • Building a Brand Around What You Look Like
    • Logo
    • Imagery
    • Type
    • Color
    • Graphics
  • Building a Brand Around What You Do
    • Signature Products & Services
    • Customer Experience
    • Pricing
    • Customer Persona
    • Delivery
  • Building a Brand Around How & Where You Show Up
    • Channels & Media
    • Culture
    • Space
  • Building a Brand Around What People Think
    • Position
    • Reputation
  • Conclusion

What is Branding and Why is it Important? A lot of people think branding is all about having a logo and color pallet. Those things are an important part of any brand identity, but that’s just scratching the surface of what’s possible with branding. At the most basic level, all brands need visuals to convey […]

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WordPress SEO (search engine optimization) retro illustration

26-Point WordPress Blog SEO Checklist

May 25, 2020/in Content Marketing, Search Engine Optimization /by Candy Phelps

You’ve probably heard that blogging is good for your search engine optimization. Well, just writing a blog and publishing it on your WordPress site isn’t enough. There are lots of little things you can do to optimize your blog for search engines like Google and drive traffic to your new content. Download our 26-Point WordPress […]

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Coronavirus Survival Tips for Solopreneurs and Micro Businesses

Coronavirus Survival Tips for Solopreneurs and Micro Businesses

March 13, 2020/in Bizzy Bizzy News, Marketing /by Bizzy Bizzy

With stock markets plunging and the number of coronavirus cases exploding, it’s not surprising small business owners are freaking out a bit. We have found a good deal of information on the web about how businesses can survive the coronavirus. Here are a few guidelines the Centers for Disease Control and Prevention have for businesses: […]

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Brand Photoshoot - Man experimenting

Tips for a Successful Brand Photoshoot

March 11, 2020/in Bizzy Bizzy News, Branding & Logo Design, Video Marketing /by Candy Phelps

Hiring a professional photographer, videographer or branding agency to do a photoshoot for your business is a big financial investment. You want to make sure you’re going to be happy with the end results and that the photos or videos you get will be valuable to you. The goal is that you’ll be proud to […]

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Commercial office space for rent: Find Your Dream Office

Considerations for Commercial Office Space

October 22, 2019/in Entrepreneurs /by Bizzy Bizzy

Are you considering renting a commercial office space for your service business? Getting your very own “brick and mortar” office is a big deal and an exciting time in your business! If you’re like us, you will relish the idea of having a space of your own to design and enjoy with your clients. Leasing […]

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Bizzy Bizzy 10 Year anniverary

Wohoo! Bizzy Bizzy Celebrates 10 Years in Business!

August 28, 2019/in Bizzy Bizzy News /by Bizzy Bizzy

Wow! It’s wild to think that it was 10 years ago that our founder Candy said goodbye to her last “real job” and started a business right in the middle of a global economic recession! It hasn’t been easy, but we wouldn’t trade it for the world! We love being able to help other business […]

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1 Day Strategy with Bizzy Bizzy

Bizzy Bizzy Named Top 10 Most Promising Web Design Companies

April 18, 2019/in 1 Day Website, Bizzy Bizzy News /by Bizzy Bizzy

MADISON – Bizzy Bizzy, a Madison-based creative agency, has been named one of the Top 10 Most Promising Web Design companies by CIO Review Magazine. “It’s an honor to be recognized for the game-changing work we’re doing,” said Candy Phelps, founder of Bizzy Bizzy and creator of the 1 Day Website. “Our non-traditional approach fixes […]

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Brainstorming session: How to name my business

Startup Brandstorming: How to Name a Company or Product

April 16, 2019/in 1 Day Brandstorm, Branding & Logo Design, Friday Freebie, Marketing /by Candy Phelps

Quick Links

  • Understand the Bigger Picture of the Brand
  • Leverage the Power of Linguistics
    • Is the name easy to pronounce and spell?
    • Is the name too long?
  • Be Intentional About Brand Recall
    • Is the name memorable?
  • Consider the Brand-Naming Construct
    • Are you building a personal brand or a company?
  • Ensure Lucidity
    • Does the name make sense for the business?
    • Should you include descriptive words in the name?
    • Does the name limit your scalability?
  • Evaluate Customer Alignment
    • Is the name appropriate for your audience?
  • Evaluate the Competition
    • Do you want to stand out or fit in?
  • Research the Availability
    • Is the name available?
  • Leverage Focus Groups
  • Use Our Startup Brandstorming Process
    • Step 1: Discovery
    • Step 2: Research
    • Step 3: Creativity Exercises
    • Step 4: Ideation
    • Step 5: Weed & Sort
    • Step 6 : Generate Brand Name Ideas
    • Step 7: Narrow the List
    • Step 8 : Research Availability
    • Step 9 : Get Feedback
    • Step 10: Choose A Great Brand Name!
  • Email address* CAPTCHA
  • Choosing the Right Domain
  • The Bottom Line with Naming Your Business

Naming your business is a big deal. We’ve all heard the stories of the “a-ha moments” when a startup founder had a clever idea for their tech company name while walking their dog or taking a shower. “It just popped in my head!” But great company names don’t always come that easily. A lot of […]

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business model canvas - free download

Business Model Canvas: The Itty Bitty Business Plan

September 28, 2018/in Entrepreneurs, Friday Freebie, Marketing /by Bizzy Bizzy

When you first started your business, did you write your 40-page business plan before or after ordering your business cards? Wait, what’s that? You didn’t write a business plan? Gasp! The horror! Just kidding, samesies. If you’re like many of us starting out in entrepreneurship, you did not write a business plan because it’s intimidating, […]

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James Kademan and Candy Phelps on entrepreneurship podcast

Bizzy Bizzy Featured on Authentic Business Adventures Podcast

September 19, 2018/in 1 Day Branding, 1 Day Website, Bizzy Bizzy News, Entrepreneurs /by Bizzy Bizzy

Candy Phelps, owner of Bizzy Bizzy, was featured on Authentic Business Adventures with James Kademan of Draw In Customers! We reveal the secret to being able to create a brand or website in a day. You’ll be surprised how crazy simple it is! Plus, learn about Candy’s obsession with entrepreneurship and how our office caught […]

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