Don’t Get SEO? Here’s an Explanation Even Your Grandma Will Understand!

Because the technology behind search engine algorithms is so complex and ever changing, I wanted to find a better way to explain the basic concepts to marketers and business owners in a way that is memorable and easy to understand. Introducing…the garden metaphor. This metaphor helps explain some of the major factors in search engine ranking. I like to joke that this should be easy enough for your grandmother to understand (although it’s certainly possible your grandmother works for Google!)

iCandy Video Tutorials

How to Remove the Suggested Videos at the End of a YouTube Video

Have you ever noticed when you embed a video from YouTube into your WordPress page or blog post, there are (sometimes strange) videos that show when you’re video is over? Most of the times you don’t want this to happen because you can’t control which videos are displayed. Here’s how you prevent those videos from showing […]

Content Planning for Your WordPress Website

WordPress Plug-In Vulnerabilities: Gravity Forms

Some of you may have recently received emails from your website hosts (GoDaddy, Bluehost,, FatCow, iPage, etc.) regarding a recent discovery of a security weakness in the popular plug-in Gravity Forms, which is used to create contact forms. iCandy uses Gravity Forms on many of our websites for contact forms and registration forms. In […]

worpress bootcamp madison

WordPress Bootcamp in Madison @ 100 State

I recently joined 100 State, the co-working space in downtown Madison, and I am excited to be a part of all the community-oriented projects and entrepreneurial ventures there. In particular, I’m pleased to announce Grow Madison, a new venture formed by myself and a few other local website developers and marketing experts in Madison. Our […]