In the ever-competitive digital space, small business owners are constantly searching for effective yet affordable marketing solutions. Traditional methods can be costly, and outsourcing design work may not always align with tight budgets. Adobe Express offers an exciting alternative: an intuitive, accessible tool that enables anyone to create high-quality social media and marketing content without […]
You’ve been handed a legacy website that makes you wanna reach for a barf bag! Your organization decides that it needs to be fixed and you’re the pilot! Yikes! In this article, we’ll help you navigate the daunting task of a website redesign. We’ll cover everything from identifying stakeholders to what to look for in […]
Do you want to use YouTube as a tool, but you don’t know how to optimize it? YouTube is a great platform for video bloggers, advertisers, and other businesses because of its ease-of-use, reliability, cost and popularity. Signing up and uploading videos may seem easy to you, but you need to go a few steps […]
In Part 1 of this series, we used the Business/Relationship Framework to better define the kinds of customers you do business with or want to do business with. In this post we’ll continue starting your strategy by applying the Framework to specific content designed to create impact for your web users. Remember in Part 1 we […]
Guest Blog by Chris Bintliff Neil was clearly exasperated. We were talking about web strategies for his enterprise services business. No small outfit – they have the largest service staff in his state and the largest inventory. But like a lot of small-medium sized businesses, you wouldn’t know it from his website. It was thin on meaningful […]
Historically, websites were a line item in a standard marketing budget, directly beneath the all-important stationery and letterhead expenditures. Websites of yore functioned merely as online versions of the business’s brochure, showcasing basic contact information and listing services or products. Business websites used to be optional, and it was very common for businesses to just […]
Are you looking for some unique business cards that will make you stand out in the crowd? Here are some examples of awesome business card ideas and designs and links to where you can get them online. Get some inspiration for your own business cards! Wood Veneer Business Cards These amazing cards are available […]